I first worked in Tulsa in the 1980s, raised my kids in Dallas, and moved back about 15 years ago.

I started at Valmont Industries in materials and production planning. Later I ran operations, including three plants at Rosewood Manufacturing, and served as VP of Operations at Weathermatic. In 1999 I founded Pinnacle Strategies and spent 27 years helping companies from small shops to the Fortune 100 fix their bottlenecks. I wrote Visual Project Management and Building Resilient Manufacturing Operations. Today I also run GroupLane, which helps small employers with employee benefits.

I saw an opportunity to help the little guy, because I was one, then I wasn’t, now I am again. I’m staying local not because I don’t want to help, but because I don’t like living in crappy hotels.

“If you want an honest, no-holds barred, opinion…, Mark is your man.”
Gerard Danos, owner, Dixie Iron Works

What GroupLane does

Four services, each with its own page.

Program Design

We design your benefits around your company and your people: their stage of life, their budget, where they live. From MEC to full group medical, dental, vision, and voluntary benefits.

Program Design →

Voluntary Benefits

Employee-paid hospital, accident, disability, critical illness, life, dental, and vision. You pay nothing unless you contribute, and we run enrollment.

Voluntary Benefits →

Employee Communication

One-on-one counseling at enrollment, so employees understand the coverage you pay for.

Employee Communication →

Benefits Management

Your managers update benefits in a single portal, in English or Spanish. We handle the carrier updates and review the bills.

Benefits Management →

Licensing

Doge Financial LLC dba GroupLane (NPN 22172887) is a licensed insurance agency in Oklahoma, Texas, and Missouri.

I am licensed as an insurance producer for life and health insurance (NPN 22148183) in Arkansas, Florida, Georgia, Kansas, Louisiana, Missouri, Nebraska, Oklahoma, Tennessee, and Texas. You can verify any license with that state’s department of insurance or through the NIPR Producer Database at nipr.com.

We place coverage only in states where we hold a current license and carrier appointment. See our Terms and Conditions for more.

I'm Mark Woeppel, and I live here.